GODREJ CONSUMER PRODUCTS LIMITED
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GROUP COMPANY BRIEF
Established in 1897, the Godrej Group (www.godrej.com) with a legacy of over 115+ years is one of the largest conglomerates in India (Mumbai) with turnover crossing 4.1 billion USD.
GODREJ CONSUMER PRODUCTS LTD.
Godrej Consumer Products Limited (GCPL) is the largest homegrown 'Home and Personal Care' company in India, with a turnover of more than 1.3 billion USD and growing at 25% + CAGR. Our international operations contribute to approx. 47% of this revenue. Our performance is a reflection of our rigorous effort in driving six strategic pillars of growth, viz. leading in our core categories, growing our international business in line with our 3 x 3 strategy, driving innovation, building a best in class supply chain, creating a future ready sales organization and fostering an agile and professional entrepreneurial culture. We have been focusing on our 3x3 strategy i.e. three focus geographies: Asia, Africa and South America and three focus categories: Hair care, Personal Care and Home Care. Our International operations offer a wide diversity of scale (10 Mn USD to 250 Mn USD), retail environment (10% to 80% organized retail), management (fully owned to joint ventures) and cultures (South East Asia, Sub Sahara Africa, UK and LATAM) leading to consequent diversity of business models Africa: Rapidol, a strong player in hair colors was acquired in September 2006 provided us an opportunity to enhance our global presence through the Modern Trade Network. Kinky, leading player in dry hair was acquired in April 2008. Tura, one of Nigeria's leading beauty companies was acquired in June 2010. In June 2011, GCPL acquired a majority stake in pan-African leading hair care company ‘Darling Group Holdings’ that operates in 14 countries across sub-Saharan Africa. Asia: In May 2010, we acquired Indonesia-based Megasari group operating in a range of household products. GGME established in Sharjah ensures distribution in the Middle East. We also have operations in Sri Lanka and Bangladesh. Europe: Keyline Brands (now Godrej UK) was acquired by GCPL in October 2005 operating in the toiletries and personal care sector. South America: Acquisition of Argentina based ‘Issue Group’ and ‘Argencos’ (in May and June 2010 respectively) has helped GCPL make significant inroads into the hair colors markets of Latin America. In 2012, GCPL acquired 60% stake in Cosmetica Nacional, a market leading hair colors and Cosmetics Company in Chile.
GODREJ DARLING BUSINESS The Darling Group was established in 1982 and has operations across 14 countries in Africa. The group is the leading manufacturer and distributor of various hair extension products including braids, weave-ons, ponytails, wigs and human hair products. The company has an extensive distribution network and ubiquitous brands with strong consumer equity – Darling and Amigos are household names for the African woman. In June 2011, Godrej Consumer Products Ltd (GCPL) has acquired 51% stake in pan-African leading hair care company ‘Darling Group Holdings’ that operates in 14 countries across sub-Saharan Africa. This move has further propelled GCPL towards its goal of becoming emerging markets FMCG leader and serve as a strong platform for Godrej home care and personal care products in sub-Saharan Africa The acquisition will be done in a phased manner. In Phase 1, Godrej has partnered with three of the group companies in South Africa, Mozambique and Nigeria in 2011. In Phase 2 of the acquisition, involves partnering with Darling Group Holding companies in Kenya (already completed), Tanzania and Uganda. The remaining companies will be covered in subsequent phases in coming years.
VALUE PROPOSION-ASSIGNMENT
Established in 1897, the Godrej Group (www.godrej.com) with a legacy of over 115+ years is one of the largest conglomerates in India (Mumbai) with turnover crossing 4.1 billion USD.
GODREJ CONSUMER PRODUCTS LTD.
Godrej Consumer Products Limited (GCPL) is the largest homegrown 'Home and Personal Care' company in India, with a turnover of more than 1.3 billion USD and growing at 25% + CAGR. Our international operations contribute to approx. 47% of this revenue. Our performance is a reflection of our rigorous effort in driving six strategic pillars of growth, viz. leading in our core categories, growing our international business in line with our 3 x 3 strategy, driving innovation, building a best in class supply chain, creating a future ready sales organization and fostering an agile and professional entrepreneurial culture. We have been focusing on our 3x3 strategy i.e. three focus geographies: Asia, Africa and South America and three focus categories: Hair care, Personal Care and Home Care. Our International operations offer a wide diversity of scale (10 Mn USD to 250 Mn USD), retail environment (10% to 80% organized retail), management (fully owned to joint ventures) and cultures (South East Asia, Sub Sahara Africa, UK and LATAM) leading to consequent diversity of business models Africa: Rapidol, a strong player in hair colors was acquired in September 2006 provided us an opportunity to enhance our global presence through the Modern Trade Network. Kinky, leading player in dry hair was acquired in April 2008. Tura, one of Nigeria's leading beauty companies was acquired in June 2010. In June 2011, GCPL acquired a majority stake in pan-African leading hair care company ‘Darling Group Holdings’ that operates in 14 countries across sub-Saharan Africa. Asia: In May 2010, we acquired Indonesia-based Megasari group operating in a range of household products. GGME established in Sharjah ensures distribution in the Middle East. We also have operations in Sri Lanka and Bangladesh. Europe: Keyline Brands (now Godrej UK) was acquired by GCPL in October 2005 operating in the toiletries and personal care sector. South America: Acquisition of Argentina based ‘Issue Group’ and ‘Argencos’ (in May and June 2010 respectively) has helped GCPL make significant inroads into the hair colors markets of Latin America. In 2012, GCPL acquired 60% stake in Cosmetica Nacional, a market leading hair colors and Cosmetics Company in Chile.
GODREJ DARLING BUSINESS The Darling Group was established in 1982 and has operations across 14 countries in Africa. The group is the leading manufacturer and distributor of various hair extension products including braids, weave-ons, ponytails, wigs and human hair products. The company has an extensive distribution network and ubiquitous brands with strong consumer equity – Darling and Amigos are household names for the African woman. In June 2011, Godrej Consumer Products Ltd (GCPL) has acquired 51% stake in pan-African leading hair care company ‘Darling Group Holdings’ that operates in 14 countries across sub-Saharan Africa. This move has further propelled GCPL towards its goal of becoming emerging markets FMCG leader and serve as a strong platform for Godrej home care and personal care products in sub-Saharan Africa The acquisition will be done in a phased manner. In Phase 1, Godrej has partnered with three of the group companies in South Africa, Mozambique and Nigeria in 2011. In Phase 2 of the acquisition, involves partnering with Darling Group Holding companies in Kenya (already completed), Tanzania and Uganda. The remaining companies will be covered in subsequent phases in coming years.
VALUE PROPOSION-ASSIGNMENT
- This will be a challenging opportunity to contribute in an aggressive growth oriented business and leverage the GCPL FMCG business in West Africa.